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5 Reasons Social Media is essential for SEO


5 Reasons Social Media is essential for SEO


What does social media have to relate to SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun to take advantage of over the past couple of years, yet it’s essential to utilize it – especially if you’re investing efforts in search engine optimization. While the benefits of using social media may not seem immediately obvious, they are crucial to SEO aid. Out of the numerous reasons to think about social media as part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some period of time. If people tweet, share, like or comment on an article, this is called a social engagement. The more social engagements a piece of content has, the more social signals you can build for your website. Search engines measure these social signals, and use them as an indicator of quality when ranking content. This is a way for search engines to decide what people find most useful and what their algorithm deems top-quality. If something is receiving lots of social interaction it will be immediately classified.

2) Link Building

It’s long gone from the period when you could just solicit hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm SEOs have to perform link building in using the old-fashioned method – create high quality content that is link-worthy. What is the best way to reach websites that will link to your content, (www.funeralinabox.com blog article) if you ask them directly, which would be thought to be “unnatural”? Social media is your answer. Social media lets you expose your content to interested audiences who might be willing to link to it, should it be worth linking to. They will also connect your content to their network, further increasing the influence of your content.

3.) The amplifying of content

The quality of your content is, it’s not going to achieve much success until you amplify it. Sure, email marketing is a great way to amplify the content, but it’ll only reach the people in your marketing database. Social media lets you expand your reach with your content. If you post your content to your followers, they will spread it to their own followers If they are satisfied with the content. This will allow them to be able to share your content with their followers, increasing the reach of your content. You’ll also get relevant traffic, inbound linking, social signals, and brand awareness These can be used by search engines for content quality determination.

content amplification lifecycle

4) Brand Sensibilization and Brand

Search engines will use your brand’s reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations through social media can boost Google’s trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing

Since search engines are able to index social media accounts which means they show as search results. This allows your brand to be displayed in search results for specific queries that aren’t exclusive to your site. This gets more effective. Individual tweets from Twitter were at one time indexed and displayed in search results as well which gave another means to ensure your content’s ranking in search. That was only temporary for a few months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.


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