Apple AirTag evaluate
Not a perfect Apple product, mind you. AirTag has room to grow. However it really encapsulates some critical facets of Apple’s product design philosophy for each good and ill.
Apple has usually excelled at objective-built products. Think of Apple’s varied “pod” products over time: iPod, HomePod, AirPods. All glorious products built towards singular functions (even when the HomePod has now been discontinued, I still contend that it’s a superb speaker, just as Apple designed it to be).
AirTags are just such a product. Apple designed these little trackers to do one kind of thing: assist you to find your lost stuff. And so they do this well! Very well, in fact. There are just some design selections that I query and eventually hope Apple finds a way to address.
At $29, the AirTag price is right. A little more costly than its Tile Mate or Chipolo One competitors and a little less expensive than the Tile Pro, AirTags are priced more competitively than I believe many (myself included) feared.
You’ll find AirTags on-line, and they’re now available in Apple Stores, as well as third-party retailers like Amazon and Best Buy. While delivery dates have already slipped into early Might, I expect that Apple will be able to keep up with demand for this particular product. If you want to get your AirTags engraved, it’s best to expect some shipping delay from Apple.
If I had to pick one phrase to summarize Apple’s approach to the AirTag’s design, it could be “unobtrusive, but not invisible.” One thing that’s clear in everything from the software to the accessories to the precise AirTag itself is that this is a tool that’s meant to be noticed, even if only for a second. Perhaps smartly, Apple isn’t positioning AirTag as an anti-theft gadget but as a loss prevention/recovery one.
Unsurprisingly, the AirTag itself is fairly easy, with the white shell of the tracker fully unadorned save for any engraving you’ve got carried out through the ordering process (side note: Apple, is there a particular reason why sure common, useful emoji, like keys, aren’t available for AirTag engraving?). On the flip side, the stainless metal battery cover is etched with writing, letting you know that this is certainly an AirTag, uses Bluetooth LE and Ultra Wideband, and that it’s assembled in China. All of this writing surrounds the matte etched Apple emblem within the center of the cover.
Now, on a certain level, of course it doesn’t. Is Apple really going to place a hole at a single level of their excellent little circle? No, obviously not (additionally, now it’s a must to purchase an accessory, possibly from Apple). Then again, it creates a notable situation for one of many primary makes use of of an item tracker, and that is keeping track of your keys!
Because if you’re going to put an AirTag in a bag or purse, then you definitely’re fine just picking up an AirTag. But if you wish to put these in your keys, which I’ve to emphasize, is going to be the reason some folks consider picking an AirTag up, you additionally must get some kind of carrying accessory that attaches your AirTag to your keys.
That aside, I really like the design of the AirTag, as a lot or more than other trackers, at the least as an object. It is like a slightly over-giant go tile. Plus, the battery compartment is easy to open and close, making removing an old battery and changing it with a new one very simple.
The AirTag has solid hardware, I think Apple could’ve completed more to develop its capabilities. Is this a dealbreaker for you? It’s not for me. Once I think of the drawbacks presented by the lack of a keyring gap versus the potential tracking energy of the Discover My network, and then I think about the comparatively limited networks of competing products, I think it’s definitely worth the trade-off, and thus, having to make one other buy to connect AirTags to my keys.
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