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Five Reasons Social Media is essential for SEO


Five Reasons Social Media is essential for SEO


What can social media provide in terms of SEO? MWI receives this information a lot from clients who are prospective or current. Social media is an incredibly growing marketing channel that most companies have only just begun making use of in the past few years, but it’s essential to utilize it – especially if you’re investing resources in search engine optimization. Making and managing social media accounts is important for supporting SEO efforts, though the benefits of social media aren’t always obvious. There are many reasons why you should consider the use of social media in your online strategy, here are 5 advantages of it for SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. When people tweet, like or comment on the content they like it is referred to as a social engagement. The more social engagements your content has, the more social signals you can build for your website. These social signals are used by search engines to determine the quality of content. This is a way for search engines to decide the content that people are most interested in and what algorithm they believe to be good quality. Content can be quickly indexed in the event that it’s receiving lots of engagement on social media.

2) Link Building

Long gone are the days of going out and soliciting websites to link to your site. Since the introduction of Google’s Panda and Penguin algorithms SEOs have to build links using the old-fashioned method and create content of high-quality that is linked-worthy. How can you get your content to websites that will link to your site, if you ask them directly, which would be considered “unnatural”? Social media is your solution. Social media allows you to expose your content to of relevant groups of people who may be attracted to link to it should it be worthy of linking to. People who promote your content to their friends, further increasing the influence of your content.

3.) The amplifying of content

No matter how top-quality your content is, it won’t achieve much success unless you amplify it. Marketing via email can be a great way of amplifying content , but it can only reach those in your marketing list. Social media lets you increase the reach of your content. If you publish your content to your followers, they will share it with their own followings in the event that they find it helpful. Then those people will also share it with their friends to increase your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, as well as brand awareness These are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines use brand image and http://okss7.com/board_emCO28/729422 (http://images.google.bg/url?q=http%3A%2F%2Fokss7.com%2Fboard_emCO28%2F729422) (http://images.google.bg/url?q=http%3A%2F%2Fokss7.com%2Fboard_emCO28%2F729422) recognition to judge the quality of your site and how trustworthy it should be for their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. This is what Google refers to as a co-citation. These co-citations can be built via social media in order to increase Google’s credibility and aid in brand-name searches.

5.) Social Indexing

Search engines have been indexing the social media pages for a few years now, which means they now appear on results pages for search engines. This allows your brand to be displayed in search results for branded queries that are not restricted to your website. But there’s more than that. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your content to rank higher in the results of a search. It was temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.


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