Type to search





Five Reasons Social Media is important for SEO

Excerpt

Five Reasons Social Media is important for SEO

Share

What do social media have to do with SEO? MWI gets this kind of information frequently from current and prospective clients. While social media has been an increasingly popular channel for marketing over the last few years, many businesses have yet to profit from the potential of it. This is especially true if you are investing in SEO. Setting up and managing social media accounts is extremely important for supporting SEO initiatives, but their benefits aren’t immediately obvious. Here are five reasons why social media is important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some time now. If people tweet, share, like or comment on the content that is known as a social engagement. The more social interactions a piece of content is able to get, the more social signals you build to your website. Social signals are utilized by search engines to rank content. It’s a way to measure the content that people consider useful over what their automated algorithm decides is of high quality. If the content you’re looking at has a high amount of social shares, Code.snapstream.com/index.php?title=5_Reasons_Social_Media_Is_Important_For_SEO (http://gascoolingnozzles.biz/) it can be instantly identified.

2.) Link Building

It’s long gone from the time that you could solicit links from other websites. In the wake of Google’s Panda and Penguin algorithm SEOs are now forced to build links using the old-fashioned method to create quality content that is linked-worthy. How can you get your content to websites that are willing to link to your website, even if asking them directly would be thought to be “unnatural”? Social media is the answer. Social media allows you to publish your content to relevant audiences who may be willing to link to it, when it’s worthy of linking to. People who connect your content to their friends which will increase the impact of your content.

3) The amplifying of content

You could create any high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing is an excellent method to amplify the content, but it’ll only reach the people in your marketing database. You can reach new audiences via social media. When you share your content, your following will also be able to share it with their followers in the event that they find it helpful. They will also recommend your content to their followers, increasing the reach of your content. You’ll also get relevant traffic through inbound linking, social signals, and brand awareness and can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals

Search engines may use your brand’s image and recognition to judge the quality of your site and how reliable it ought to be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Building these co-citations using social media can help increase Google’s trust in your company website , and will also help with search queries that are personalized.

5.) Social Indexing

Since the search engines are able to index social media websites and display them as search results. This lets your company’s brand appear in search results for specific queries that aren’t restricted to your website. However, it’s even more than that. Tweets on their own from Twitter were once indexable and were displayed in the search results. This allowed your website to rank higher on the results of a search. It was only temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

Tags:

Leave a Comment